Why keyword matching is quietly costing you interviews.

Keyword matching is easy to automate, but it often misses people who have done the underlying work in a different market, stack, or industry.

Capability is the better unit of proof.

A role may ask for one tool while your CV shows a nearby tool and the same operating responsibility. The bridge matters more than the literal word.

The best CVs make transferable proof explicit instead of asking the reader to infer it.

JobSonr is built around that bridge: read the role, read the evidence, and show where capability transfers honestly.